SERVIRE: Journal of Research and Service

Digital Green Advertising and Attitude Change

Rohani Lestari Napitupulu — 2026-05-30

Environmental degradation has urged companies to adopt sustainable communication strategies. This study aims to examine the effectiveness of digital green advertising on consumer attitude change, analyzing the mediating role of green brand image and the moderating role of environmental awareness. The research employed a quantitative approach with data collected from 231 Indonesian Millennials and Gen Z consumers through online surveys. Structural Equation Modeling (SEM) was used to test the hypotheses. The results demonstrate that digital green advertising significantly enhances positive attitude change. Green brand image successfully mediates this relationship, while environmental awareness acts as a significant moderator, strengthening the impact of advertising on attitudes. This study contributes to marketing science by providing a framework for understanding how consumer environmental consciousness amplifies the effectiveness of digital green campaigns.

Designing Informative Media to Support Congregational Regeneration at GKI Ayudia Bandung

Vania Hefira — 2026-05-30

Gereja Kristen Indonesia Ayudia Bandung (GKI Ayudia) under the Regional Synod of West Java, Bandung Classis, has been established since 1991. Situated in the middle of a residential area and an old culinary district, its active congregation largely consists of the surrounding community. Church information and worship updates were previously delivered through the “Warta Jemaat” booklet, available in both printed and e-book formats distributed via a WhatsApp group for members and sympathizers. However, there has been a lack of informative media for the wider public, particularly for visitors to the area, which has posed a challenge to the regeneration of active congregants. The community service project involved designing an information medium in the form of a worship and office operational schedule board. The design process followed Robin Landa’s five-step methodology: orientation, analysis, concept, design, and implementation. The implementation results indicated an increase in the church’s information visibility within its surrounding environment, making worship schedules more accessible and fostering higher public awareness and participation. The design implications of this study highlight the importance of raising awareness of social issues that can be addressed through graphic design, particularly within religious communities. Observation after the implementation indicated a noticeable increase in community engagement, with more passersby stopping to read the schedule board before joining the Sunday worship.

Participatory Extension as an Effort to Change Farmers’ Behavior in the Implementation of Organic Farming at Kartika Group Farmers Oenbit Village Insana Subdistrict Timor Tengah Utara Regency

Eduardus Yosef Neonbeni — 2026-06-03

Agricultural practices in the dryland areas of Timor Tengah Utara Regency (TTU) remain dominated by conventional systems reliant on chemical inputs, contributing to soil degradation and low ecological awareness. The gap between extension services and the adoption of organic farming highlights the need for participatory approaches. This Kosabangsa Community Service (PKM) activity aims to enhance farmers’ capacity through participatory extension. Methods include awareness sessions, Focus Group Discussions (FGDs), training, field practice, and pre- and post-test evaluations analyzed using comparative quantitative methods. Results show significant improvements in knowledge (48.5%), technical skills in block compost production (56.2%), and ecological awareness (52.3%). These findings confirm that participatory approaches effectively promote behavioral change toward organic farming. In addition to improving individual capacity, this activity strengthens farmer group institutions. Scientifically, this study contributes to adaptive participatory extension models in dryland border areas and supports SDGs and university performance indicators globally.

Implementation of a Christ-Centered Voluntary Mentoring Program for Waste Pickers in South Tangerang Based on 2 Corinthians 8:1–15

Junita Purba — 2026-06-03

The scavenger community in South Tangerang is a marginalized community group facing various social and economic challenges, such as poverty, limited access to education, income uncertainty, and low hope and a lack of meaning in life. These conditions not only impact their economic well-being but also their psychological well-being, social relationships, and spirituality. Therefore, a mentoring approach is needed that focuses not only on material assistance but also touches on the relational and spiritual dimensions as a whole. This community service aims to implement a volunteer mentoring program based on Christ's love, with the theological foundation of 2 Corinthians 8:1–15 as a holistic model of community empowerment. The method used is a participatory approach through field observation, simple interviews, small group discussions, contextual spiritual development, and motivational activities and group prayer. The mentoring program is implemented periodically, emphasizing the values of generosity, solidarity, empathy, and equality as taught in the text. The results of the activities show positive changes in the participants, including an increased zest for life, growing spiritual awareness, and the formation of stronger social relationships among members of the scavenger community. This mentoring not only strengthens faith but also helps participants restore hope and rediscover the meaning of their lives. Thus, this program demonstrates that a mentoring approach based on Christ's love can be a contextual and transformative empowerment strategy for marginalized communities.